We bumped you the wrong way
In Uncategorized on June 2, 2011 at 8:14 amJune 2, 2011
Team Bump A Smoke
Brooklyn, NY 11201
Philip Morris USA
Pittsburgh, PA 15236
Dear Philip Morris,
We read your response to our class project, the “Bump A Smoke” application, here, and wanted to respond directly to you with an apology.
We’re sorry for devising an application that, if real, would help you sell more of your product. Although it’s ironic that you vehemently oppose our work considering you would profit greatly from its existence.
Most of all, we regret overlooking the fact that your product doesn’t need any promotion, as it’s highly addictive.
Also, try to look at the positive side; at least we didn’t pursue our other concepts:
- The search for America’s Loudest Wheezer.
- Record your wheeze- Share it on Facebook, Twitter or save it as a ringtone.
- Bump A Lung – A lung donation program by Philip Morris.
Finally, we wanted to thank you. We are advertising students at Miami Ad School and your critique of our work has put it in front of many prospective employers.
That’s promotion we couldn’t have paid for in cigarettes or any other currency.
Sincerely,
Team Bump A Smoke
For more information contact:
Art Director Jennine Punzone – jennine@optonline.net @JennineP cargocollective.com/jenninepunzone
Copywriter Manasvi Abrol – manasviabrol@hotmail.com @manasviabrol cargocollective.com/manasviabrol
What started it all
Where it all started
Covered thrice by Agency Spy
http://www.mediabistro.com/agencyspy/tuesday-morning-stir-68_b19002
http://www.mediabistro.com/agencyspy/philip-morris-wants-nothing-to-do-with-bump-a-smoke_b19061
Gawker.com
http://gawker.com/5806753/marlboros-bump-a-smoke-app-makes-smoking-fairer
Moxiebird.com
http://www.moxiebird.com/2011/05/bump-a-smoke-marlboros-latest-ad-campaign.html
Trend Hunter
http://www.trendhunter.com/trends/marlboro-bump-a-smoke
http://www.justinkownacki.com/2011/06/03/why-defending-your-reputation-is-a-waste-of-time/
